The PreQuel … The S&S Dress Rehearsal!

The PreQuel—Friday night’s official Dress Rehearsal—sets the tone for Saturday’s iconic Sundresses & Seersuckers® signature event. Located in the heart of Downtown Atlanta, The Southern Exchange offers a striking blend of historic charm and contemporary elegance. Originally built in 1927 as the famed Davison’s department store and later known as the legendary Macy’s, the venue provides the perfect backdrop for the Sundresses and Seersuckers® experience.

Come fine-tune your look, warm up the dance floor, and enjoy great music, movement, and energy before the main event. This is where anticipation builds, styles debut, and the weekend officially begins.